Technology has been changing lives since the development of the wheel. But Scott Nelson argues that it is only a means — not an end — for users and customers that only improves their experiences when empathy is applied and problems that matter are solved.

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Collaboration is expanding and evolving from being a key part of a winning business culture to being the foundation of the business model and design of the technology stack that sustains the business’s competitive advantage. By purposefully designing for collaboration – culture, business model, technology – organizations can exceed customer expectations and realize success not thought possible.

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Every company is at a different stage on their way to becoming digital competitors. Both customers and employees have increased digital expectations that are waiting to be met. As technology and expectations continue to change, it is vital for companies to be able to respond.

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